A natural hair care website that discusses and promotes healthy habits for maintaining and growing hair without the use of harsh chemicals. The site features various interviews with hair and beauty experts who share tips and secrets for women who embrace the natural hair movement. In addition to the natural hair care advice that is given there are tutorials on caring for skin and nails as well as editorial pieces that discuss the positive effects that the natural hair movement has on women and little girls who previously did not embrace their own natural beauty. The site also shares curated content from around the web that highlights different styles of hair, this includes videos, infographics and audio clips from natural hair related content.